MYS 2024: IYC Expands Horizons with Partnerships and Presence
Shari Liu had the pleasure of sitting down with IYC on our first day of interviews at the Monaco Yacht Show 2024. CEO Raphael Sauleau spoke about IYC’s partnerships with esteemed shipyards like Moonen, its significant role as the UK official dealer for Sunreef, and its impressive show presence this year, IYC is well-positioned to continue its impressive growth trajectory.
With 160 yachts in their charter management, IYC's performance in 2024 has been notably strong, continuing the upward trajectory seen in previous years.The company is focused on maintaining this momentum through strategic partnerships and increased visibility at boat shows. Having attended 15 boat shows this year alone, IYC has been making their mark at international shows such as Singapore, South Hamptons and Dubai, ‘Singapore is coming back onto the map of boat shows’, added Sauleau.
The collaboration with Moonen Yachts is a significant development for IYC, enhancing its reputation by associating with a prestigious shipyard, as Saileau says, ‘it is always good to be seen working with such a prestigious shipyard’. Looking ahead, IYC plans to further expand its presence at international boat shows, building on their recent successes.
Additionally, IYC has been appointed as the UK official dealer for Sunreef Yachts in the UK, which allows IYC to reach new markets which they did not have access to before. In exciting news, after only 3 months representing Sunreef in the UK, IYC has already sold their first Sunreef and are now in discussion’s for more.
At the show, the newly introduced Lounge by IYC at the Monaco Yacht Show serves as a welcoming space for guests, offering guests a type of haven within the busy bustle of the show. The space is expected to provide an engaging and relaxing atmosphere, and is sure to dazzle and amaze after being carefully decorated with the help of IYC’s partners and sponsors.
IYC's dynamic presence at the Monaco Yacht Show 2024 underscores its commitment to excellence in the yachting industry. As the company embraces new opportunities and expands its footprint at international boat shows, they remain dedicated to delivering exceptional experiences for clients and stakeholders alike. The future looks bright for IYC, as they navigate the evolving landscape of luxury yachting with innovation and ambition.
"It is always good to be seen working with such a prestigious shipyard."