MYS 2024: The SRSA’s CEO on the Hidden Treasure that is the Red Sea

Established in 2021, the SRSA was founded as part of the Saudi National Tourism Strategy, with the intention to diversify the economy. 

Mohammed Al-Nasser, CEO of the SRSA: commented: ‘We discovered that the Red Sea is a treasure, and that treasure was not open to people.’

As well as aiming to elevate the Red Sea as a destination globally, the SRSA also has the mission to specifically make the destination available for superyachts. Al-Nasser remarked how the organisation wishes to make the Red Sea ‘a new destination, not a copy of anywhere else’, enhancing its appeal to yacht Owners and charterers worldwide. 

By October, the first marina designed for superyachting will be available for visitors, with the intention to develop new products and destinations every year catered for the yachting community. 

A core objective of the SRSA is sustainable tourism, in terms of emissions, noise and navigation. Some ways in which this is being implemented is by marine buoys being used to eliminate damage to coral reefs, and speed limits introduced in areas where mammals are known to populate. 

Al-Nasser commented: ‘The coexistence of superyachting and the environment is going to be a very healthy and innovative approach we wish to see in other parts of the world.’

Visiting the MYS for the third time, the SRSA is continuing to elevate its presence in the superyacht industry, continuously gaining knowledge and developing innovations to promote travel to this stunning part of the world. 

To find out more, watch the full interview above.