MYS 2025: BreezeYachting.Swiss on Trust, Trends, and Transformation

BreezeYachting.Swiss has quickly built a reputation as a young, dynamic brokerage, known for being among the first to introduce video walkthroughs of yachts. This innovative approach has proven so effective that the company has successfully closed sales without clients ever stepping onboard as a result of ‘people trusting us’ Karanova explained.

Looking at industry trends, Karanova highlighted three key shifts: a stronger push towards sustainability, yachts designed with closer access to the sea - particularly through enhanced aft deck layouts, and the growing popularity of explorer yachts. As more owners embrace remote working, the appeal of waking up in a new country each day has never been stronger.

BreezeYachting.Swiss also prides itself on its highly personal approach. Guided by the motto ‘the right people doing the right thing’, the team’s diversity is its greatest strength. Each member brings unique skills and perspectives, creating a brokerage style rooted in trust and collaboration.

For Karanova, building her career in the yachting world has meant proving herself in a competitive environment. ‘I had to work twice as hard to be taken seriously,’ she shared. ‘I focus on my strengths, and for my weaknesses, my team has my back.’

With innovation at its core and a strong emphasis on people, BreezeYachting.Swiss continues to carve out its place as a forward-thinking brokerage; driven by fresh perspectives and led by professionals like Emma Karanova, who embody the future of yachting.