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MYS 2025: Damen Yachting’s Diverse Portfolio and AR Experiences
At the Monaco Yacht Show 2025, Superyachts.com’s Shari Liu sat down with Sarah Flavell, Marketing Manager at Damen Yachting, to explore the company’s diverse and innovative portfolio showcased at the event. Sarah highlighted Damen Yachting’s broad line-up, featuring a range of yachts from the newest introductions to the core portfolio, offering solutions for a variety of yachting lifestyles. Visitors to the Damen Yachting stand can experience an immersive augmented reality (AR) feature, designed to enhance understanding of the yachts’ bespoke options and designs.
The interview also focused on the latest activity at Damen Yachting’s yard, including notable sales, deliveries, and launches. Emphasis was placed on the Amels 60, described as a next-generation superyacht ideally suited for both charter and business use due to its successful 60-metre design platform. ‘We have this AR experience and it's all about the Amels 60, so we call it the 60 experience and you can immerse yourself in a very interactive experience, diving into the Amels 60, you can configure it yourself and see the layout, deck by deck, you have the option as well to design your own amels 60’. The imminent delivery of the very first Amels 80 was also discussed as a significant milestone.
Sarah further underscored the importance of Damen Yachting’s refit services within the portfolio, spotlighting the high-profile Moonstone refit and the company’s own fleet returning for maintenance and upgrades.
‘Owners are really now starting to see what you can do to a yacht when you add refit as a value.’
On Damen Yachting’s family story, Sarah spoke about the company’s core values, culture, and identity as a family business, highlighting their role in building nations through marine innovation and quality craftsmanship, qualities that have shaped their reputation in the industry.
For a closer look at Damen Yachting's diverse portfolio, the latest Amels launches, and their approach to refits and company culture, watch the full interview above.
"Owners are really now starting to see what you can do to a yacht when you add refit as a value."
"Owners are really now starting to see what you can do to a yacht when you add refit as a value."
Sarah Flavell, Marketing Manager, Damen Yachting