MYS 2025: Rivergate Demonstrates Asia-Pacific Expertise on the Global Superyacht Stage

By Grace Elmes

At the Superyachts.com Interview Studio, Alex Binks, Marketing Manager at Rivergate, offered an insider’s look at how the Australian-based company is carving out a standout position in the global superyacht and refit market. From leveraging its Asia-Pacific roots to building a strong international presence, Binks explained how Rivergate combines local expertise with global reach to attract discerning clients and maintain a competitive edge.

At the Monaco Yacht Show 2025, Rivergate represented the South Pacific stand, with strategic goals focused on ‘connecting with other vessels and management companies that are looking to have experiences in the South Pacific and then the ways Rivergate can support them from a repair and refit point of view.’ Binks portrays the show as being valuable in generating high-quality business opportunities.

Rivergate also actively engages in events such as the Australia-Tahiti Rendezvous Captain’s Lunch, which Binks shamelessly states ‘in my opinion it is one of the best superyachting events in the world.’ Binks highlighted that cultivating trust and networking at these gatherings is key to converting connections into actionable leads while also ‘showcasing Tahiti as it is more than just a beach.’

Addressing current industry trends, Binks frequently conveyed that Rivergate’s marketing strategy is firmly rooted in sustainability, smart technology, and the allure of exotic cruising destinations, keeping the brand at the forefront of innovation in the superyacht sector. By combining deep regional expertise with strategic events and a forward-thinking approach to marketing, Rivergate continues to reinforce its reputation as a premier partner for superyacht owners and industry professionals alike.

"We want to use our yachting profile as a vehicle for greater good."

Alex Binks, Marketing Manager, Rivergate

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"We want to use our yachting profile as a vehicle for greater good."

Alex Binks, Marketing Manager, Rivergate
By Grace Elmes
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