Riva Yachts Becomes Permanent Fixture of Lake Como

By George Bains

Lake Como is perhaps the epitome of an Italian elegance and luxury, so it is only fitting that an iconic brand like Riva Yachts should become a permanent fixture of this enchanting destination.

Riva, in partnership with Fondazione Museo Barca Lariana, has opened a new 300sqm exhibition room at the MBL Lake Como International Museum of Vintage Boats in Pianello del Lario, dedicated to the prestigious motorboats built on Lake Iseo.

The display showcases seven jewels from the historic Sarnico-based shipyard, taking visitors on a journey of Made in Italy sophistication from the 1930s, through Riva’s ascension onto the silver screen and into an international symbol of luxury desired by film stars, aristocrats and sports champions alike.

Among the display is HaLu, one of the oldest and best preserved vintage Rivas in the world which dates back to the 1930s and Serafino Riva’s era at the helm of the shipyard.

The Museum will also showcase the refined Riva Brand Experience collection, ranging from clothing and unique accessories to design objects and original collectibles. The latest new products in the bookshop include “Riva In The Movie”, a priceless book that tells the story of more than 50 films in which Riva yachts have played an important and often leading role alongside stars from around the world. This relationship with the silver screen was celebrated in the short film by the same name, which was presented at the 77th Venice International Film Festival, and is also screened at the Museum.

Lake Como is a destination which encapsulates the elegance and sophistication that Riva has represented during its long history, and the permanent exhibition marks the joining of two Italian icons.

By George Bains
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