The exciting move makes Asia’s leading yacht brokerage and management firm the latest big hitter in the industry to venture into the realm of NFTs. NFTs, which were first introduced around 2014 but have only in the last few years risen to prominence, are increasingly popular digital assets, representing real-world objects like art, music, in-game items, and videos.
Simpson Marine’s exclusive NFT collection reflects the high interest in digital and new technologies and innovations from Asia’s many crypto investors and collectors.
The special creation celebrates Simpson Marine’s maritime roots, adding a touch of performance art to give a true homage to the sea. The tribute to the sea is apt, considering that it is a love of the sea that has been a core value of Simpson Marine throughout its 37 years spearheading the yachting industry in Asia.
The NFT campaign centred on a creative concept of a ballet dance at sea on board two selected yachts, a Sanlorenzo SX76 and a Bluegame BGX70. The creative direction is part of a broader collaboration with the worlds of ballet and performing arts, as Simpson Marine became an official member of Club Hong Kong Ballet and a Corporate Patron of the Hong Kong Ballet in June 2022.
Through their involvement with both institutions, Simpson Marine will contribute to its artistic development and expansion to deliver a unique value proposition to its yacht owners and customers with a dedicated VIP entertainment and benefits program.
The photoshoot, featured in the slider above, took place in Hong Kong – the yachting capital of Asia - where Simpson Marine has its historic headquarters.
‘ODE TO THE SEA’ is an exclusive premiere collection of 15 unique photography NFTs, each a 1/1 edition. The collection is available via Ali G’s official account on Foundation.io, and NFT marketplace that aims to build a new creative economy based on the Ethereum blockchain.
The collection will be officially launched on 28th July 2022, and there are plenty of attractive extras entitled to the first collectors, including:
- First collectors will be eligible to use their NFT towards the purchase of a yacht, the value of which will be based on certain terms and conditions
- A museum quality print of their NFT signed by Ali G in a 1/1 edition
- Access to one VIP event hosted by Simpson Marine in 2022
- Two premium tickets to a Hong Kong Ballet show in 2022
With the launch of the ‘ODE TO THE SEA’ collection, Simpson Marine becomes the first yachting company in Asia to create a NFT collection. “This has been an exciting project to work on with Ali G, as we have been witnessing Hong Kong’s creative NFT effervescence for the past few months,” says Ewa Stachurska, Group Marketing Manager at Simpson Marine.
“We are conscious that many of our yacht owners are crypto investors and thought that this creative project would appeal to them, and they would want to have a piece of this exclusive collection in their growing portfolio.
“We are proud of our new relationship with the ballet world as we have just become official patrons of Hong Kong Ballet and are committed to supporting its artistic growth as part of our community projects.”
The creative mind behind the Project, Ali G, echoed Simpson Marine’s excitement for the collection. “Simpson Marine has been synonymous with luxury yachting and is known for being a pioneer in the yachting world,”shared Ali G of Ali G Studios. “I am honoured to be part of this collaboration and to use my art to bring alive a vision that we planned for months and executed flawlessly together.
“I hope this paves the way for more brand and artist collaborations in the future!”
Simpson Marine will continue its creative productions and NFT collaborations as a new added value for its yacht owners and clients, many of whom are actively engaged in this new form of expression and asset ownership.
We look forward to the official launch on 28th July and bringing more updates then.