The Ferretti Group Empire Expands Further Into China

By Ben Roberts

Ferruccio Rossi, CEO of Ferretti Group, is a man in charge of an Italian empire. Joining us at the fifth edition of the China Rendez-Vous, Ferruccio Rossi walked us through the journey the group is taking to enhance their brand presence in China’s fledgling market.

“We have a new stand, seven boats and this is the result of the activities in the last year in particular … the boats that are sold to mainland Chinese means that it is a new market and a new market which is growing quite well. We want to introduce boats that have been personalised according to the Chinese style and the Chinese need.”

Attention to detail is a key element in regards to building yachts, especially when tailoring for the different tastes across the globe.

The models on display during the China Rendez-Vous included the Ferretti Yachts 530, the Ferretti Navetta 26 Crescendo and the Ferretti Custom Line 112’ Next for the Ferretti brand and the Pershing 82 for Pershing; however, the true stars were undoubtedly the 3 models, representing the Ferretti brand, presented as absolute premieres for the Asia–Pacific region: the Ferretti Yachts 960, the flagship of the “Yachts” product line; the Ferretti Yachts 870; and the first Ferretti Yachts 690 in the “Tai He Ban by Ferretti” special edition.

After CRN signed a letter of intent for a 68 metre yacht destined for China, the Ferretti Group has been moving further and further into Asia. Watch the above video for more information from the CEO of the Ferretti Group.

By Ben Roberts
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