Top 100: Aino Grapin on Sustainable Practices at Winch Design

By Emily Dawkins

On the eve of our Top 100 Documentary Premiere, Superyachts.com spoke to Aino Grapin, CEO of British design studio Winch Design, to shine a light on the studio’s innovative sustainable practices and green superyacht designs.

Renowned for its empowering commitment to sustainability, Winch Design stands out in the industry as an innovator for alternatives to interior and exterior yacht design.  

Speaking on behalf of Winch, CEO Aino Grapin emphasised the studio’s all-encompassing dedication to sustainability, particularly within its ‘Life Worth Living Iniative’: ‘Sustainability isn't just about the environment: it's about the social aspect, people, economical, and the environment. We really try to wrap up all of those elements, aligning with the United Nations sustainability goals, to make sure that we have everything covered.’

Recently employing a full-time sustainability specialist, encouraging numerous eco-conscious office initiatives, and strengthening its partnership with the likes of Water Revolution Foundation and Blue Marine Foundation, it's safe to say that sustainability is the very DNA of Winch Design, with Grapin sharing that the designers achieved a 12% reduction in their carbon footprint last year. 

For Winch, being green is paramount: ‘We have to focus on where we can have the biggest impact and that's often with the materials that we use,’ commented Grapin. 

‘We have all of these really cool new products, but if they’re not durable and you can’t clean them, then what’s the point of that; so we have to make sure that they stand the test of time… and that they fit within our vision creatively.' Recently designing two environmentally-conscious interiors for Damen Yachting’s Amels 60 range named Barefoot and Moonlight, puts the CEO's words into reality: reanimating the studio’s journey to sustainable alternatives.

"We have to focus on where we can have the biggest impact and that's often with the materials that we use."

Aino Grapin, CEO, Winch Design

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"We have to focus on where we can have the biggest impact and that's often with the materials that we use."

Aino Grapin, CEO, Winch Design
By Emily Dawkins