YPI Launches New Website & 'Complete Brand Overhaul'
Brokerage company Yachting Partners International (YPI) has announced a ‘complete brand overhaul’ marked by the launch of a new website, branding and a renewed emphasis on the next generation of yachting.
Following new ownership in September 2019, YPI has spent the last year and a half making significant changes in the areas of strategy, structure and company culture. The re-branding and website launch have consolidated these changes, the brokerage said in a statement, and symbolise a new phase for the future of the business.
YPI’s new identity will retain the longstanding heritage of the company, but positioned in a future oriented around technology, innovation, sustainability and the next generation of yachting. The company has announced aims to reduce the impact of its business to ‘as close to zero as possible’ by committing to a strategy based on four pillars; carbon, chemicals, single-use plastics and wellbeing.
Sustainability aims have been enhanced over the past 12 months by YPI’s sponsorship of various community initiatives, including the Monaco Solar and Energy Boat Challenge organised by the Yacht Club de Monaco, the Calvi to Monaco Water Bike Challenge for the Princess Charlene of Monaco’s Foundation and the Monk Seal Alliance.
Director at Yachting Partners International Abdullah Nahar commented, ‘The launch of our new brand and website is an exciting new chapter for YPI. The rebirth of YPI will drive positive change, whilst reinforcing our long-term commitment to our clients, partners, and employees. As the world starts to recover from what has been a very tough period, we move into the second half of the year with top-of-the-range technology, revised brand positioning and a strong sustainability plan.’
"The rebirth of YPI will drive positive change, whilst reinforcing our long-term commitment to our clients, partners, and employees. "