Read indepth magazine
A New Chapter of Italian Design: Ferretti Group Partners with Fornasetti
Both having a shared passion for art and design, world-leading Ferretti Group and renowned Italian brand Fornasetti have formed a high profile partnership. With both companies basing their passions on the pursuit of excellence and innovation to create timeless beauty, this is bound to be an iconic collaboration.
A passion for art and design is not the only value that Ferretti Group and Fornasetti share: both companies have their identities defined by a ‘Made in Italy’ culture, committed to creating prestigious products that radiate Italian elegance, style, creativity, top quality craftsmanship, and attention to detail.
The concept of ‘Made to Measure’ is also a common value; Custom Line, Riva and Fornasetti all offer customisation in order to reflect the customer’s personality in unique aesthetic details.
For nearly 30 years, Custom Line has been designing superyachts in composite materials or aluminium that are completely made-to-measure, alongside custom interiors to perfectly reflect their owner’s. Advanced technology and functional solutions combined with the brand’s design highlight the impeccable quality of their yachts. Whilst producing masterpieces of naval art with a strong commitment to innovation, Ferretti Group continues to respect tradition and the ability to build on its heritage.
Fornasetti has been endowing everyday objects with high cultural value and artistic style since 1940. This has led to the brand creating its own visual language, capable of transforming products into imaginative ‘conversation pieces’. Like the attention to detail placed on the ‘Made to Measure’ aspects of Ferretti yachts, all Fornasetti creations are exclusively hand-made by skilled artisans, ensuring each and every product is a stunning art multiple.
Fornasetti’s decorative arts joins Ferretti Group’s luxury yachting universe in aesthetic harmony, creating elegant and original ambiences to heighten the customer’s immersive experience. This collaboration has already seen the interior design of the private room at Riva’s La Spezia shipyard featuring Fornasetti furniture and accessories.
This partnership is the beginning of a new chapter in the history of Italian design; luxury yacht building becoming a meeting point at the intersection of art, design, and navigation. The promotion of creativity and craftsmanship will be at the heart of new projects in the coming months; we at Superyachts.com cannot wait to see this partnership be brought to life.