A ‘New’ Gulf Craft Emerges as Operations Continue
UAE-based luxury superyacht builder Gulf Craft is innovating and adapting in order to advance its operations under the current circumstances. Chairman Mohammed Hussein Alshaali has declared his intention to forge a ‘New Gulf Craft’, as the shipyard continues to operate at a 30% capacity while handling client interest in new superyacht projects.
By following strict safety regulations, Gulf Craft continues to employ over 1,300 staff in 3 different facilities across the United Arab Emirates and the Maldives. The new measures were implemented early into the coronavirus outbreak, and Gulf Craft ensured that it has taken a proactive approach which is now paying dividends. With a flexible plan introduced for staff and an efficient testing policy, the shipyard has been able to welcome back suppliers inside its facility in compliance with the regulations.
This is having a positive impact on current projects at the UAE shipyard. Gulf Craft is currently working on an array of superyacht projects including the Majesty 100, Nomad 95, and Oryx 379. Negotiations are also in place with new clients for the in-construction Majesty 120, Majesty 140 and Majesty 175.
The company is in a transformative period in which many work methods are being adjusted, creating the opportunity to install a new vision and direction. This is being done to strengthen the position of Gulf Craft as a shipyard operating in a post-Covid world which will no doubt require more stringent operation procedures. Gulf Craft’s strategy will look to enhance its operations and redevelop its products in order to improve efficiency and appeal to future markets. Among the changes brought on by the pandemic are a renewed focus on information technology, the merging of certain roles and departments along with a streamlined workforce.
Chairman of Gulf Craft, Mohammed Hussein Alshaali said: “Today, more than ever, we value the trust our clients continue to place in us. We also want to ensure them that, although this pandemic has a lot of implications, it made us realize the necessity of restructuring our business module on both operational and commercial levels. We want to build a ‘New Gulf Craft’ with a forward-thinking mentality that can challenge these times. Yachting has proven to be one of the safest and most comforting options today.”
Alshaali added that “we are optimistic about the future and we look forward to overcoming these challenging times. We have been through many crises in our four decades of operation and given our experience, we will be ready for the new era.”
For clients and those affiliated with Gulf Craft, there should be a reassuring feeling that the shipyard’s strategy is preparing to succeed in the future. Gulf Craft has build a strong brand that is respected around the world, and with several exciting projects soon to be launched there are sure to be more times of celebration ahead.
Alshaali concluded by saying: “We know there are challenges that lie ahead, and we know that times have distanced us but we are working firmly to ensure we continue to contribute to this industry and present our products internationally.”
"Today, more than ever, we value the trust our clients continue to place in us."